Quite simply, we start at Square 1. So where is that exactly? We’re glad you asked.
Square 1 isn’t as much of a where as it is a what; it’s the conversation that’s happening amongst physicians, patients, consumers, or suits in a boardroom that enlightens our overall communications process. By listening in and understanding the players, the points of view, the market dynamics, and the challenges we’re up against, we can strategically shape our approach and execute it in a way that will resonate with our target market segments and move the needle in the right direction.
This is how we approach every job, whether it’s for a budding start-up or an existing brand that needs a little invigorating (or maybe even a facelift). By laying a strong foundation at the beginning of the process, we know we can build a lasting brand or campaign that physicians, patients, and consumers will all be talking about.